![]() ![]() These legendary games, which captured the hearts of players in the 1980s. Its power is especially apparent in the rise in popularity of retro games, as fans are drawn in by the nostalgia of reliving their favorite old-school gaming moments. Other brands that feature in the game are Nike, Ginsters and Red Bull. Nostalgia is a potent force in gaming, capable of stirring emotions and memories spanning decades. Lee Dixon, the former Arsenal and England full back and pundit, is contributing storyline ideas for the game after investing in the company behind it, We R Interactive.ĭixon was one of more than 20 new investors who put a collective $5m (£3.1m) into the company earlier this month alongside existing investors, who include Abbott Mead Vickers founder Peter Mead and ITV's managing director of commercial and online Fru Hazlitt. E esta foi a primeira série de I am Playr, sim a primeira porque vamos ter mais Espero que tenham gostado e estou a adorar ter este canal Se quiserem a. Later in the year there will be an additional interactive element that allows users to edit in-game Alfa-related footage.Ĭlaudio Annicchiarico, head of digital for Alfa Romeo UK, said the MiTo "is aimed at a particularly media savvy audience, so social media gaming is a great way for us to reach out to them". I AM PLAYR mobile is a companion app to the smash web football game that lets you play the life of a professional footballer. ![]() The brand will also feature on dynamic ad sites within the hoardings around the football stadia. Players can personalise their vehicle using an in-game replica of Alfa Romeo's online car configurator and be delivered first-person, rich media filmed content of the car's collection. I Am Playr is a Sports game, developed by We R Interactive and published by Big Balls Productions, which was released in 2011. Once players have scored five goals against Danny Deans, River Park team captain, they will be rewarded with an Alfa Romeo MiTo car in the game. The deal places the brand into the storyline of the game, which places players in the shoes of a footballer on the River Park team.
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